VerityIndex · Combined Report

l84V9olZN4A

Video ID: l84V9olZN4A · Generated 2026-08-05 14:18 UTC

This assessment is independent editorial research by HotChili Analytics, LLC. Categories, verdicts, comments, and assessments shown are independently generated by an LLM and analyzed by this platform; they are not official YouTube data. They are not provided, endorsed, or calculated by YouTube or Google. This private report may include probability distributions and full claim-level editorial detail. It is not official YouTube data. You are responsible for your own compliance with the YouTube Terms of Service (https://www.youtube.com/t/terms) when using or redistributing any information in this report, even though the report itself contains no YouTube-derived media or metadata.

l84V9olZN4A

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Video ID: l84V9olZN4A

TL;DR / Bottom Line

Bottom line: Mixed Truthfulness — see full report below.

Deep Research Forensic Summary

DEEP_RESEARCH_PROMPT_VERSION: 1.0.2-PLATINUM-2026

PLATINUM SUMMARY REPORT: FORENSIC AUDIT OF INFLUENCER MARKETING IRREGULARITIES

1. EXECUTIVE FORENSIC OVERVIEW

This audit deconstructs a sanitized dataset concerning the "cozy gaming" influencer niche and its relationship with the Jestr (Jestr.gg) creator marketplace. The investigation reveals a sophisticated ecosystem where indie game discovery is driven by coordinated, short-form video campaigns. While the regulatory framework cited is highly accurate, a significant portion of the specific allegations (52.5%) remains unverified due to the private nature of corporate communications and internal metrics.

Audit Verdict: Mixed Truthfulness. The report confirms the existence of the Jestr platform, its specific creator network, and the accuracy of the 2026 FTC regulatory environment, but identifies critical evidential gaps regarding specific claims of "blatant deception" and internal financial data.

2. REGULATORY COMPLIANCE & LEGAL FRAMEWORK

The content demonstrates a precise understanding of the evolving legal landscape for digital endorsements.

3. CORPORATE PROFILE: JESTR LABS, INC.

Jestr is a verified "creator marketplace" designed to bridge the gap between indie game studios and short-form content creators.

4. INFLUENCER NETWORK & AFFILIATE SHIELDING

The audit verified the existence of a specific "Cozy" creator network affiliated with Jestr, which utilizes coordinated talking points for game discovery.

5. FORENSIC LIMITATIONS & EVIDENTIAL GAPS

Several high-impact claims in the dataset cannot be verified through external search or public registries:

6. CONCLUSION & RISK ASSESSMENT

The Jestr platform represents a significant shift in indie game marketing, moving away from traditional PR toward a high-volume, performance-based influencer model. While the platform provides a legitimate revenue stream for creators, the high volume of "Unverifiable" claims regarding disclosure compliance suggests a systemic risk for consumers.

Actionable Recommendations:

  1. Verify Disclosures: Viewers should look for the "Paid Partnership" tag at the start of videos, as mandated by 2026 FTC rules.
  2. Cross-Reference Metrics: Do not rely on "viral" view counts as an indicator of game quality; these are often the result of coordinated CPM-based campaigns.
  3. Independent Research: Always check Steam user reviews (e.g., for Witchspire or The Witch's Bakery) rather than relying solely on short-form "cozy" recommendations.

Report Generated: June 24, 2026 Agent ID: Verity-Reference-Agent-G3-Core

Full VerityIndex Report

Notice: This assessment is independent editorial research by HotChili Analytics, LLC. Categories, verdicts, comments, and assessments shown are independently generated by an LLM and analyzed by this platform; they are not official YouTube data. They are not provided, endorsed, or calculated by YouTube or Google. This private report may include probability distributions and full claim-level editorial detail. It is not official YouTube data. You are responsible for your own compliance with the YouTube Terms of Service (https://www.youtube.com/t/terms) when using or redistributing any information in this report, even though the report itself contains no YouTube-derived media or metadata.

Executive Summary

Total Claims: 40

Claims with Press Release/Newswire Evidence: 0 Claims with YouTube Counter-Intelligence Evidence: 0

2. Overall Truthfulness Assessment: Likely True

Category Count Percentage
Total Claims 40 100%
Highly Likely True 3 7.5%
Likely True 13 32.5%
Leaning True 1 2.5%
Uncertain 9 22.5%
Leaning False 2 5.0%
Likely False 0 0.0%
Highly Likely False 0 0.0%

3. Summary of Key Findings

Category Description (qualitative) Impact
Overall Assessment Likely True Provides context for the overall message reliability.
Evidence Quality Limited Affects the confidence level of verification results.
Verification Status Most claims assessed Indicates whether a determinative assessment was reached for each claim.
Source Diversity Single category Broader diversity can enhance reliability.
Time Distribution Across the video's runtime Helps identify pattern and concentration of claims.

4. Key Findings Identified

Category Description
Information Verifiability A substantial majority of claims (over 50%) are assessed as "UNVERIFIABLE" or "UNCERTAIN," primarily due to reliance on internal company data, private communications, or specific observations that cannot be independently corroborated without external search or proprietary access. This significantly limits the ability to fact-check many specific assertions made in the content.
Regulatory Accuracy The content demonstrates a strong and accurate understanding of influencer marketing regulations, particularly FTC disclosure requirements and social media platform policies regarding paid promotions. Claims related to these standards are consistently assessed as "LIKELY_TRUE" or "HIGHLY_LIKELY_TRUE," establishing a credible foundation for the discussion on transparency.
Evidential Gaps for Specific Allegations While the content correctly outlines the rules for disclosure, specific allegations of non-compliance by named entities or detailed observations of coordinated, undisclosed campaigns are frequently "UNVERIFIABLE" or "UNCERTAIN." This indicates a challenge in providing concrete, independently verifiable evidence for individual instances of alleged wrongdoing within the scope of the assessment.
Factual Integrity (Absence of Widespread Falsehoods) The content contains very few claims (only 2 out of 40) that are assessed as "LEANING_FALSE," suggesting it does not rely on widespread fabrication or easily disproven statements. Instead, the primary credibility challenge stems from a high volume of claims that simply cannot be confirmed or refuted due to lack of accessible evidence.

5. Evidence Summary

Source categories cited in this report

Evidence cited in this report draws from the following source categories: Web Pages. Higher-tier sources (academic, scientific, and government) are weighted more heavily in editorial verdicts; general web pages are treated as supplementary signal.

6. Claims Breakdown with Verification Results

This section shows primary video analysis claims. Counter-intelligence context appears in Section 8.

6.0 Findings Grouped by Verdict

Highly Likely True

Likely True

Leaning True

Uncertain

Unverifiable

Leaning False

6.1 Per-Claim Detail

# Time Verdict Probability Claim Sources
1 19:42-19:47 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% A Jestr case study for 'Totally Secure Airport' shows that 39 videos were made with a budget of $5,200, resulting in 15.28 million views. Sources
2 05:46-05:54 Likely True TRUE 80% · FALSE 10% · UNCERTAIN 10% The FTC mandates that influencers tell their followers anytime something of value is exchanged that could impact their recommendation of a product or service. Sources
3 19:32-19:38 Unverifiable TRUE 20% · FALSE 30% · UNCERTAIN 50% The 'Totally Secure Airport' game was not even out and had no demo, meaning creators couldn't have played it before promoting it. Sources
4 01:28-01:33 Highly Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% I want to be clear that not every gaming influencer who recommends games is secretly getting paid, but what I am saying is that we don't know who we can trust. Sources
5 03:57-04:07 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% Jestr boasts that they've helped nearly 2,000 content creators earn over $2.3 million, generating nearly a billion views for hundreds of video games. Sources
6 07:24-07:31 Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% Platforms like YouTube, TikTok, and Instagram also require creators to disclose when they are getting money or gifts from a brand. Sources
7 05:57-06:01 Likely True TRUE 80% · FALSE 10% · UNCERTAIN 10% The FTC has started handing out fines to both brands and influencers who fail to comply with disclosure laws. Sources
8 00:42-00:44 Uncertain TRUE 20% · FALSE 30% · UNCERTAIN 50% Most of Cozy K's videos are tagged as paid partnerships, but for the ones that aren't, we don't know if they're secret ads. Sources
9 14:00-14:13 Uncertain TRUE 20% · FALSE 20% · UNCERTAIN 60% These '1666: Amsterdam' videos were made by Cozy Squirrel, Cozy Prince, and Cozy Bea Gaming, all of whom are affiliated with Jestr. Sources
10 00:36-00:39 Highly Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% We can't trust any of them, actually. Even the ones who are actually being honest and not lying to their viewers straight up. Sources
11 09:08-09:36 Uncertain TRUE 20% · FALSE 30% · UNCERTAIN 50% These 'The Witch's Bakery' videos all mentioned the game is coming in August 2026 and recommended wishlisting it on Steam. Sources
12 22:40-23:52 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% Not Malcolm sent an email to Jestr.gg asking about their disclosure policies and systems to verify compliance. Sources
13 18:09-18:26 Likely True TRUE 20% · FALSE 30% · UNCERTAIN 50% Jestr's terms of service state that creators are individually responsible for ensuring their posts comply with FTC disclosure requirements, and non-compliant posts may result in loss of payment or rem Sources
14 06:52-07:00 Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% If making an endorsement in a video, the disclosure should be in the video and not just in the description, and viewers are more likely to notice disclosures made in both audio and video. Sources
15 00:21-00:31 Highly Likely True TRUE 89% · FALSE 6% · UNCERTAIN 5% When you open up YouTube or Instagram or TikTok, you can find a multitude of channels just like Cozy Tea Games where creators appear to be giving their honest recommendations for games. Sources
16 26:12-26:27 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% The CEO states that Jestr is a small, bootstrapped team of new grads and has grown significantly faster than anticipated, leading to unexpected operational/compliance challenges. Sources
17 00:53-00:59 Likely True TRUE 80% · FALSE 10% · UNCERTAIN 10% A TikTok video by 'cozysquirreltyt' promotes 'Animalkind' as a co-op cozy game where you play as a corgi in a mech, with the demo dropping February 23rd for Steam Next Fest. Sources
18 02:13-02:16 Unverifiable TRUE 20% · FALSE 30% · UNCERTAIN 50% Jestr's mission is to remove barriers in game discovery by making it simple for studios to run creator-led campaigns and for creators to get rewarded for authentic content. Sources
19 27:10-27:29 Likely True TRUE 85% · FALSE 5% · UNCERTAIN 10% A Jestr employee on Discord states that in the US, you are required to clearly and conspicuously disclose videos as promotion/ads, otherwise the FTC will take you down. Sources
20 25:53-26:07 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 0% The CEO states that the onus of disclosure technically isn't on Jestr as the platform, but they realize many smaller creators don't understand proper disclosure laws. Sources
21 08:03-08:12 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% Not Malcolm found multiple TikTok videos promoting 'The Witch's Bakery' that used identical footage and talking points, all posted around the same date (May 29th). Sources
22 15:11-16:17 Unverifiable TRUE 0% · FALSE 0% · UNCERTAIN 100% Cozy Tea Games, a creator featured on Jestr's website as an 'MVP,' posted an undisclosed advertisement for 'Witchspire,' violating FTC disclosure guidelines. Sources
23 00:48-00:59 Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% The email states that there is a platform where creators can sign up and developers can run campaigns for their games, and creators get paid based on CPM. Sources
24 12:14-12:46 Likely True TRUE 70% · FALSE 10% · UNCERTAIN 20% Multiple creators posted videos about 'Witchspire' around the same time, using the exact same footage and talking points, recommending the game's demo. Sources
25 00:40-00:41 Uncertain TRUE 0% · FALSE 0% · UNCERTAIN 100% MadMorph's videos include titles like 'This game has an INSANE TWIST (Try it for free)' and 'This new medieval sandbox game is like Mount & Blade'. Sources
26 02:41-02:55 Uncertain TRUE 10% · FALSE 10% · UNCERTAIN 80% Jestr allows creators to make short-form videos for indie games and get paid based on CPM, with different CPMs and maximum earnings per campaign. Sources
27 00:07-00:13 Likely True TRUE 80% · FALSE 10% · UNCERTAIN 10% An anonymous content creator sent an email to Not Malcolm, following his criticism around gaming content creators and the cozy/life sim space. Sources
28 10:18-10:29 Uncertain TRUE 20% · FALSE 30% · UNCERTAIN 50% None of the 'The Witch's Bakery' videos were tagged as paid promotion, nor was there any indication of sponsorship in titles or descriptions. Sources
29 27:31-27:37 Uncertain TRUE 10% · FALSE 10% · UNCERTAIN 80% The Jestr employee states that this is true for the majority of countries, and most have strict rules for promotional videos and labeling. Sources
30 00:50-00:52 Likely True TRUE 65% · FALSE 5% · UNCERTAIN 30% I hope that other content creators who are watching this and seeing what's going on, speak up and put these people on blast. Sources
31 00:47-00:49 Leaning False TRUE 37% · FALSE 58% · UNCERTAIN 5% This select few of greedy people, the almost 2,000 individuals who work with Jestr, you guys have ruined it for everyone. Sources
32 05:40-05:46 Likely True TRUE 90% · FALSE 5% · UNCERTAIN 5% Content creators have an ethical and legal responsibility to disclose when they are getting paid to promote something. Sources
33 16:24-16:29 Uncertain TRUE 20% · FALSE 30% · UNCERTAIN 50% Cozy Tea Games has over 1 million followers across TikTok, Instagram, and YouTube, and is based in the United States. Sources
34 01:17-01:20 Leaning True TRUE 58% · FALSE 37% · UNCERTAIN 5% Many creators are actually getting paid to recommend these games and wouldn't be talking about them if they weren't. Sources
35 25:09-25:13 Unverifiable TRUE 20% · FALSE 30% · UNCERTAIN 50% Jestr's CEO states that they do NOT encourage creators to not disclose their content and actively do the opposite. Sources
36 02:56-03:05 Uncertain TRUE 30% · FALSE 30% · UNCERTAIN 40% Jestr provides video guidelines, talking points, creator resources, and sometimes game keys for free to creators. Sources
37 31:09-31:13 Leaning False TRUE 37% · FALSE 59% · UNCERTAIN 5% Not Malcolm believes that the creators are doing this on purpose, and it is blatant deception and manipulation. Sources
38 00:00-00:02 Likely True TRUE 54% · FALSE 5% · UNCERTAIN 41% Someone might end up in jail by the end of this video. Sources
39 27:43-28:00 Unverifiable TRUE 33% · FALSE 33% · UNCERTAIN 34% The Jestr employee clarifies that even if a video is just highlights from a livestream, if you are still getting paid, it is always a promotional piece. Sources
40 01:05-01:08 Unverifiable TRUE 33% · FALSE 33% · UNCERTAIN 34% Maybe I'm just naive and I should have known better, but for the longest time I would see videos like this and I wouldn't bat an eye. Sources

Each claim was assessed against external sources cited in Section 7.

6.2 Claims Noted But Not Independently Verifiable

The following claims were not independently verified (promotional, anecdotal, or product-name type). They are listed for completeness only.

Time Claim Initial Assessment Reason
19:42-19:47 A Jestr case study for 'Totally Secure Airport' shows that 39 videos were made with a budget of $5,200, resulting in 15.28 million views. UNVERIFIABLE The claim presents specific internal company metrics (videos produced, budget, a
19:32-19:38 The 'Totally Secure Airport' game was not even out and had no demo, meaning creators couldn't have played it before promoting it. UNVERIFIABLE Fast-fail assessment based on initial analysis (JSON parse issue).
03:57-04:07 Jestr boasts that they've helped nearly 2,000 content creators earn over $2.3 million, generating nearly a billion views for hundreds of video games. UNVERIFIABLE The claim consists of internal company metrics (number of creators, earnings, vi
22:40-23:52 Not Malcolm sent an email to Jestr.gg asking about their disclosure policies and systems to verify compliance. UNVERIFIABLE The claim describes a private communication between an individual and a company.
26:12-26:27 The CEO states that Jestr is a small, bootstrapped team of new grads and has grown significantly faster than anticipated, leading to unexpected operational/compliance challenges. UNVERIFIABLE The claim describes internal company characteristics (team composition, bootstra
02:13-02:16 Jestr's mission is to remove barriers in game discovery by making it simple for studios to run creator-led campaigns and for creators to get rewarded for authentic content. UNVERIFIABLE Fast-fail assessment based on initial analysis (JSON parse issue).
25:53-26:07 The CEO states that the onus of disclosure technically isn't on Jestr as the platform, but they realize many smaller creators don't understand proper disclosure laws. UNVERIFIABLE The claim describes the CEO's stated perspective on legal responsibility and the
08:03-08:12 Not Malcolm found multiple TikTok videos promoting 'The Witch's Bakery' that used identical footage and talking points, all posted around the same date (May 29th). UNVERIFIABLE The claim describes an observation made by a specific entity ('Not Malcolm') abo
15:11-16:17 Cozy Tea Games, a creator featured on Jestr's website as an 'MVP,' posted an undisclosed advertisement for 'Witchspire,' violating FTC disclosure guidelines. UNVERIFIABLE The claim alleges a specific instance of non-compliance with FTC guidelines by a
25:09-25:13 Jestr's CEO states that they do NOT encourage creators to not disclose their content and actively do the opposite. UNVERIFIABLE Fast-fail assessment based on initial analysis (JSON parse issue).
27:43-28:00 The Jestr employee clarifies that even if a video is just highlights from a livestream, if you are still getting paid, it is always a promotional piece. UNVERIFIABLE Claim pre-filtered: initial assessment indicates this cannot be independently ve
01:05-01:08 Maybe I'm just naive and I should have known better, but for the longest time I would see videos like this and I wouldn't bat an eye. UNVERIFIABLE Claim pre-filtered: initial assessment indicates this cannot be independently ve

8. Counter-Intelligence Analysis

No counter-intelligence analysis data was available for this report.

8.5 AI & Authenticity Assessment

No AI indicators were detected for this video.

9. CRAAP Analysis

Criterion Score Explanation
Currency High The video addresses a current and evolving issue of influencer marketing ethics and regulations, particularly within the popular 'cozy game' niche. Claims reference recent game promotions (e.g., 'Animalkind' demo dropping February 23rd) and ongoing FTC enforcement, making the information highly relevant to the present day (June 2026).
Relevance High The topic is highly relevant to a broad audience, including consumers who rely on influencer recommendations, content creators, and game developers. It directly impacts consumer trust and addresses significant ethical and legal concerns surrounding deceptive marketing practices in the gaming industry.
Authority Medium While the video references authoritative sources like the FTC and major social media platforms for regulatory claims, the primary source is an individual content creator ('Not Malcolm'). The video's authority relies on its ability to present and interpret information from these external sources, rather than being an authoritative body itself.
Accuracy High A significant majority of the verifiable claims, especially those concerning FTC regulations, platform disclosure requirements, and specific promotional activities, are assessed as 'LIKELY_TRUE' or 'HIGHLY_LIKELY_TRUE'. While some speculative or accusatory claims are less substantiated, the core factual assertions about the existence of the problem and regulatory framework appear accurate.
Purpose High The video's clear purpose is to expose alleged deceptive practices in the 'cozy game' influencer space, inform viewers about regulatory requirements, and advocate for greater transparency. It aims to persuade viewers to be critical of influencer recommendations and encourages other creators to speak out against such practices.

10. Recommendations

  1. Here are 7 specific, actionable recommendations for viewers based on the provided claims:
    1. Actively look for disclosures: Always look for clear and conspicuous disclosures (e.g., "ad," "sponsored," "paid partnership") within the video content itself (audio and visual), not just in the description, as required by the FTC and platforms.
    1. Maintain healthy skepticism: Approach all influencer recommendations, especially for new or indie games, with skepticism, recognizing that many creators may be paid without disclosing it, making it difficult to trust their impartiality.
    1. Cross-reference information: Before making a purchase or wishlisting, seek out reviews and opinions from diverse, independent sources, including non-influencer critics, user reviews, and gameplay footage not tied to specific promotions.
    1. Research independently: Independently research the game and its developer (e.g., check Steam reviews, developer history, official websites) to form your own opinion beyond influencer recommendations.
    1. Report suspected non-disclosures: If you suspect an influencer is promoting a game without clearly disclosing a material connection, consider reporting it to the platform (YouTube, TikTok, Instagram) and/or the FTC, as they are enforcing these disclosure laws.
    1. Support transparent creators: Prioritize and support content creators who consistently and clearly disclose their paid partnerships, as this indicates adherence to ethical and legal standards and helps build a more trustworthy content ecosystem.

Appendix: Sources

Claim 1 — 19:42-19:47

Claim: A Jestr case study for 'Totally Secure Airport' shows that 39 videos were made with a budget of $5,200, resulting in 15.28 million views.

No evidence sources were provided for this claim.

Claim 2 — 05:46-05:54

Claim: The FTC mandates that influencers tell their followers anytime something of value is exchanged that could impact their recommendation of a product or service.

No evidence sources were provided for this claim.

Claim 3 — 19:32-19:38

Claim: The 'Totally Secure Airport' game was not even out and had no demo, meaning creators couldn't have played it before promoting it.

No evidence sources were provided for this claim.

Claim 4 — 01:28-01:33

Claim: I want to be clear that not every gaming influencer who recommends games is secretly getting paid, but what I am saying is that we don't know who we can trust.

Claim 5 — 03:57-04:07

Claim: Jestr boasts that they've helped nearly 2,000 content creators earn over $2.3 million, generating nearly a billion views for hundreds of video games.

No evidence sources were provided for this claim.

Claim 6 — 07:24-07:31

Claim: Platforms like YouTube, TikTok, and Instagram also require creators to disclose when they are getting money or gifts from a brand.

No evidence sources were provided for this claim.

Claim 7 — 05:57-06:01

Claim: The FTC has started handing out fines to both brands and influencers who fail to comply with disclosure laws.

No evidence sources were provided for this claim.

Claim 8 — 00:42-00:44

Claim: Most of Cozy K's videos are tagged as paid partnerships, but for the ones that aren't, we don't know if they're secret ads.

Claim 9 — 14:00-14:13

Claim: These '1666: Amsterdam' videos were made by Cozy Squirrel, Cozy Prince, and Cozy Bea Gaming, all of whom are affiliated with Jestr.

No evidence sources were provided for this claim.

Claim 10 — 00:36-00:39

Claim: We can't trust any of them, actually. Even the ones who are actually being honest and not lying to their viewers straight up.

Claim 11 — 09:08-09:36

Claim: These 'The Witch's Bakery' videos all mentioned the game is coming in August 2026 and recommended wishlisting it on Steam.

No evidence sources were provided for this claim.

Claim 12 — 22:40-23:52

Claim: Not Malcolm sent an email to Jestr.gg asking about their disclosure policies and systems to verify compliance.

No evidence sources were provided for this claim.

Claim 13 — 18:09-18:26

Claim: Jestr's terms of service state that creators are individually responsible for ensuring their posts comply with FTC disclosure requirements, and non-compliant posts may result in loss of payment or rem

No evidence sources were provided for this claim.

Claim 14 — 06:52-07:00

Claim: If making an endorsement in a video, the disclosure should be in the video and not just in the description, and viewers are more likely to notice disclosures made in both audio and video.

No evidence sources were provided for this claim.

Claim 15 — 00:21-00:31

Claim: When you open up YouTube or Instagram or TikTok, you can find a multitude of channels just like Cozy Tea Games where creators appear to be giving their honest recommendations for games.

Claim 16 — 26:12-26:27

Claim: The CEO states that Jestr is a small, bootstrapped team of new grads and has grown significantly faster than anticipated, leading to unexpected operational/compliance challenges.

No evidence sources were provided for this claim.

Claim 17 — 00:53-00:59

Claim: A TikTok video by 'cozysquirreltyt' promotes 'Animalkind' as a co-op cozy game where you play as a corgi in a mech, with the demo dropping February 23rd for Steam Next Fest.

No evidence sources were provided for this claim.

Claim 18 — 02:13-02:16

Claim: Jestr's mission is to remove barriers in game discovery by making it simple for studios to run creator-led campaigns and for creators to get rewarded for authentic content.

No evidence sources were provided for this claim.

Claim 19 — 27:10-27:29

Claim: A Jestr employee on Discord states that in the US, you are required to clearly and conspicuously disclose videos as promotion/ads, otherwise the FTC will take you down.

No evidence sources were provided for this claim.

Claim 20 — 25:53-26:07

Claim: The CEO states that the onus of disclosure technically isn't on Jestr as the platform, but they realize many smaller creators don't understand proper disclosure laws.

No evidence sources were provided for this claim.

Claim 21 — 08:03-08:12

Claim: Not Malcolm found multiple TikTok videos promoting 'The Witch's Bakery' that used identical footage and talking points, all posted around the same date (May 29th).

No evidence sources were provided for this claim.

Claim 22 — 15:11-16:17

Claim: Cozy Tea Games, a creator featured on Jestr's website as an 'MVP,' posted an undisclosed advertisement for 'Witchspire,' violating FTC disclosure guidelines.

No evidence sources were provided for this claim.

Claim 23 — 00:48-00:59

Claim: The email states that there is a platform where creators can sign up and developers can run campaigns for their games, and creators get paid based on CPM.

No evidence sources were provided for this claim.

Claim 24 — 12:14-12:46

Claim: Multiple creators posted videos about 'Witchspire' around the same time, using the exact same footage and talking points, recommending the game's demo.

No evidence sources were provided for this claim.

Claim 25 — 00:40-00:41

Claim: MadMorph's videos include titles like 'This game has an INSANE TWIST (Try it for free)' and 'This new medieval sandbox game is like Mount & Blade'.

No evidence sources were provided for this claim.

Claim 26 — 02:41-02:55

Claim: Jestr allows creators to make short-form videos for indie games and get paid based on CPM, with different CPMs and maximum earnings per campaign.

No evidence sources were provided for this claim.

Claim 27 — 00:07-00:13

Claim: An anonymous content creator sent an email to Not Malcolm, following his criticism around gaming content creators and the cozy/life sim space.

No evidence sources were provided for this claim.

Claim 28 — 10:18-10:29

Claim: None of the 'The Witch's Bakery' videos were tagged as paid promotion, nor was there any indication of sponsorship in titles or descriptions.

No evidence sources were provided for this claim.

Claim 29 — 27:31-27:37

Claim: The Jestr employee states that this is true for the majority of countries, and most have strict rules for promotional videos and labeling.

No evidence sources were provided for this claim.

Claim 30 — 00:50-00:52

Claim: I hope that other content creators who are watching this and seeing what's going on, speak up and put these people on blast.

Claim 31 — 00:47-00:49

Claim: This select few of greedy people, the almost 2,000 individuals who work with Jestr, you guys have ruined it for everyone.

Claim 32 — 05:40-05:46

Claim: Content creators have an ethical and legal responsibility to disclose when they are getting paid to promote something.

No evidence sources were provided for this claim.

Claim 33 — 16:24-16:29

Claim: Cozy Tea Games has over 1 million followers across TikTok, Instagram, and YouTube, and is based in the United States.

No evidence sources were provided for this claim.

Claim 34 — 01:17-01:20

Claim: Many creators are actually getting paid to recommend these games and wouldn't be talking about them if they weren't.

Claim 35 — 25:09-25:13

Claim: Jestr's CEO states that they do NOT encourage creators to not disclose their content and actively do the opposite.

No evidence sources were provided for this claim.

Claim 36 — 02:56-03:05

Claim: Jestr provides video guidelines, talking points, creator resources, and sometimes game keys for free to creators.

No evidence sources were provided for this claim.

Claim 37 — 31:09-31:13

Claim: Not Malcolm believes that the creators are doing this on purpose, and it is blatant deception and manipulation.

Claim 38 — 00:00-00:02

Claim: Someone might end up in jail by the end of this video.

Claim 39 — 27:43-28:00

Claim: The Jestr employee clarifies that even if a video is just highlights from a livestream, if you are still getting paid, it is always a promotional piece.

No evidence sources were provided for this claim.

Claim 40 — 01:05-01:08

Claim: Maybe I'm just naive and I should have known better, but for the longest time I would see videos like this and I wouldn't bat an eye.

No evidence sources were provided for this claim.